I want to be the excuse that people use to challenge and change the world.

 

To know who I am, you need to know my beliefs. I believe: 

 

  • Maslow was wrong

  • Change takes courage, not time

  • Exploring matters more than explaining

  • Motivation isn’t about carrots and sticks

  • Changing behaviours requires changing beliefs

  • Beliefs lead to intentions, which shape promises into actions


As for what I do: I do many things, but my role is best defined as a cultural architect.

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Here is how I translate my beliefs into actions:

  • I work with global businesses and city governments to accelerate cultural change and adoption, in record times

  • My work has been instrumental behind many of the world’s largest brands, including Google and royal institutions

  • I’m a keynote speaker on leadership and culture for international conferences

  • I’m Editor-in-Chief of Emerald’s Strategic HR Review and a fellow of the RSA

  • I’m a visiting professor at two renowned business schools

  • I hold a MSc in Neurosciences and a PhD in Social Cognition

  • I intentionally align myself with people who are equally committed to transforming the world of work (and the world outside of work)


For a traditional bio, click here.

 

In my experience, culture eats strategy for breakfast, lunch, and dinner.

We can write strategies, discuss culture, train and reward behaviour, but at the end of the day:

A good culture makes things happen in reality.

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People often believe that changing a culture requires lots of discussion. In my experience, this isn’t true. Culture is like temperature. Temperature doesn’t change because we talk about it. We might complain about a draft or crave warmth, but until we close the window or turn the heater on, nothing will happen. It’s the same thing with culture.

As a cultural architect, I make your desired culture stick. Similar to an anthropologist, I immerse myself in the culture of your organisation to see what people talk about when you’re not watching. My team identifies the culture that’s in the veins of your organization, and we help establish moment of truth to transform beliefs into actions.

 

Advising →